Brand — Berrytap

Logos

Four marks, all vector. Pick the one that fits the space rather than scaling one down until it stops reading.

Horizontal lockup

The default. Use this unless the space won't take it.

SVG PNG

Vertical lockup

For square and tall spaces where the horizontal mark would shrink.

SVG

Wordmark

The name on its own, where the symbol would be redundant.

SVG

Symbol

App icons, avatars, favicons — anywhere the name is already nearby.

SVG

Colour

Pink carries the brand; everything else supports it. These are the exact values the product uses.

Berry pink

#ff7aac

Primary. Buttons, links, accents.

Ink

#171717

Text on pink, and the darkest surface.

Mint

#d0f7d5

Secondary accent.

Orange

#ff5304

Secondary accent, used sparingly.

Light

#f7f7f7

Page and panel backgrounds.

Typefaces

Display

Onest

Headlines and large type across the marketing site and auth screens.

Body and UI

Inter

Everything inside the product — body copy, labels, tables.

Mono

Geist Mono

Code, IDs, and anything that needs to line up.

Using the brand

Please do

Write it “Berrytap” — one word, capital B, lowercase t.
Keep clear space around the logo of at least the height of the symbol.
Use the SVG wherever the medium allows it.
Use the files as supplied — the colour is part of the mark.
On dark backgrounds, set the black elements in white and leave the pink alone.

Please don’t

Don’t write “BerryTap”, “Berry Tap”, or “berrytap” mid-sentence.
Don’t recolour the berry or tint the mark.
Don’t rotate, stretch, or add shadows and effects to it.
Don’t rebuild the wordmark in another typeface.
Don’t imply partnership or endorsement without asking us first.

Anything not covered here — or a use you’re unsure about — email support@berrytap.com.

The Berrytap brand kit.